Chris Aarons is an assistant professor of instruction in the Department of Marketing at The University of Texas at Austin’s McCombs School of Business. He teaches courses on digital marketing. In addition, he also provides executive education on critical problem-solving and decision-making, dynamic communication, delegation and accountability, and the fundamentals of negotiation.

Aarons is a bestselling author and has designed marketing strategies for several leading companies, including Amazon, AT&T, Microsoft, LasikPlus, Coca-Cola, Dell, Kendra Scott, and USAA. He led the public relations team for Philips Technology to win a dispute with Toshiba, he is credited with launching one of the first corporate social media programs at AMD, and he led a campaign with Buzz Corps called “31 Days of the Dragon” for HP’s flagship laptop. This campaign prompted a book, “Social Media Judo,” in which Aarons outlines the strategy behind its success.

His second book, “The Digital Helix,” became a Wall Street Journal bestseller.

Aarons earned an MBA from the Pepperdine Graziadio Business School and a B.A. in journalism from the University of Nevada-Reno.