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Search results for "advertising"
Mark I Alpert
Professor Emeritus, Department of Marketing, Red McCombs School of Business
malpert310@gmail.com
Expertise: Consumer behavior; marketing research; retailing; pricing; marketing communications; emotion in consumer behavior, business.
Cassandre Alvarado
Senior Associate Dean for Undergraduate Education, Moody College of Communication
cassandre.alvarado@austin.utexas.edu
+1 512 232 3997
Expertise: Focuses research on student success and graduation initiatives, including innovative college readiness assignments, student success programs and understanding the completion agenda.
Lucy Atkinson
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
lucyatkinson@austin.utexas.edu
+1 512 471 6665
Expertise: communication in the context of sustainability and the environment; focusing on the ways message components (like visual elements, argument frames, source factors) in environmental communication campaigns influence environmental attitudes; beliefs and behaviors; environmental communication; sustainability; advertising; immersive media (virtual reality and augmented reality); AI-generated messaging
Laura Bright
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
laurabright@utexas.edu
+1 512 699 8218
Expertise: social media effects, social media fatigue, big data, advertising personalization, digital wellness
E. Ciszek
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
eciszek@utexas.edu
Expertise: advocacy and social change; public relations as activism; activism and strategic communication; LGBT, gay, lesbian, bisexual, transgender, queer AND strategic communication; cultural studies, qualitative research, corporate activism, activism, advocacy and social justice, diversity, equity and inclusion
Isabella Cunningham
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
isabella.cunningham@austin.utexas.edu
+1 512 471 1101, +1 512 471 8126
Expertise: legal and ethical aspects of advertising; media effectiveness and messaging appeals; trademarks and intellectual property; deceptive advertising; brand placement and brand equity
James Dalthorp
Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
james.dalthorp@austin.utexas.edu
Expertise: NIL; sports communication; strategic branding
Natalie Devlin
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
nataliebdevlin@utexas.edu
Expertise: crisis communication; digital media in sports; big data; digital advertising; data/privacy;
Lisa Dobias
Associate Professor of Instruction, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dobias@austin.utexas.edu
+1 512 471 1101
Expertise: social media; branding
Minette Drumwright
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mdrum@mail.utexas.edu
+1 512 471 1101, +1 512 471 2367
Expertise: ethics; leadership; corporate social responsibility; communication for nonprofits
Terry Hemeyer
Associate Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
hemeyer@austin.utexas.edu
+1 713 819 1322, +1 713 819 1671
Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.
Octavio Kano-Galvan
Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
octavio.kanogalvan@austin.utexas.edu
+1 240 426 1762
Expertise: creative; art director; photography; 3D video production; web/mobile interactive media; motion graphics; 3D modeling and cinematography
Deena Kemp
Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dkemp@austin.utexas.edu
Expertise: persuasion; emotion; behavioral economics in decision-making; health communication
Yeonsoo Kim
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
yeonsoo.kim@austin.utexas.edu
Expertise: PR issues with actors athletes and influencers; strategic communication; corporate social responsibilty; reputation and crisis management
Shanti Kumar
Associate Professor, Department of Radio-Television-Film, Moody College of Communication
shanti.kumar@austin.utexas.edu
+1 512 232 3498
Expertise: Global media; cultural studies
Wei-Na Lee
F. J. Heyne Centennial Professor Emerita in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
weina@utexas.edu
Expertise: advertising, education; practice; communication process; how culture influences consumer response to communication; personal factors; message design; psychological response); communicating philanthropy and corporate social responsibility (CSR); overcoming skepticism
Jihye Lee
Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jihye.lee@austin.utexas.edu
Expertise: Computational inequality, AI, government, public benefits, advertising, financial constraints, digital inequality, media psychology
Michael S Mackert
Director of the Center for Health Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mackert@utexas.edu
+1 512 348 8490
Expertise: telemedicine; health communication; health literacy and online communities; health communication; communicating about complex health issues; audience targeting; tailoring messages; media campaigns; translating research into practice; social media; tobacco cessation; opioid overdose prevention; men's role in prenatal health
John H Murphy
Professor Emeritus, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jhmurphy@austin.utexas.edu
Expertise: Advertising and marketing communication management; current; issues in advertising practice; ethical issues in marketing; media management issues; advertising agency issues; business, integrated brand promotion, campaign planning and media management
Jeeyun Oh
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jeeyunoh@utexas.edu
+1 512 471 8134
Expertise: User interaction with new media interface and AI (artificial intelligence) technology; the impact of interactive/smart/social media interfaces on health/environmental/advertising message processing and persuasion.
Keryn E Pasch
Associate Professor, Department of Kinesiology and Health Education, College of Education
kpasch@austin.utexas.edu
+1 512 232 8295
Expertise: Examines the relation between marketing influence on youth and young adult risk behavior such as substance use, nutrition, sleep and energy drink consumption.
Kathrynn Pounders
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
kate.pounders@austin.utexas.edu
Expertise: emotion and identity in communication effectiveness; health communication; emotional appeals; advertising and consumer wellbeing; advertising and gender
Natalie T Tindall
Department Chair, Advertising and Public Relations, Moody College of Communication
natalie.tindall@austin.utexas.edu
Expertise: Organizational composition, the situational theory of publics; intersectionality in public relations; NIL; athlete branding; PR issues with actors, athletes and influencers
Sean J Upshaw
Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
sean.upshaw@austin.utexas.edu
Expertise: culture-centered health communication; visual communication; health and culture; health message design; health promotion messaging; health information messages; health communication; media messaging; communication education
Gary B Wilcox
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
burl@mail.utexas.edu
+1 512 471 0917
Expertise: Alcohol advertising; cigarette advertising; interactive communication social media; unstructured data analysis and media mix marketing models.