Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at Mccombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business, Hyderabad, from 2002-2004. Professor Mahajan is author or editor of twelve books including his recent 2012 book, The Arab World Unbound. These books have been translated into twelve languages. His book, The 86% Solution, received the Book-of-the-Year Award (Berry-AMA) in 2007 and Convergence Marketing and Africa Rising were among the finalists for the same award in 2003 and 2010 respectively. Professor Mahajan has been invited by more than 120 universities and research institutions worldwide for research presentations. He has also been the editor of the Journal of Marketing Research. Professor Mahajan has consulted with various Fortune 500 companies and has delivered executive development programs worldwide. Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.