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Search results for "marketing"
Mark I Alpert
Professor Emeritus, Department of Marketing, Red McCombs School of Business
malpert310@gmail.com
Expertise: Consumer behavior; marketing research; retailing; pricing; marketing communications; emotion in consumer behavior, business.
Ross Baldick
Professor Emeritus, Chandra Department of Electrical and Computer Engineering
baldick@mail.utexas.edu
Expertise: Analysis of restructured electricity markets and electric transmission; Electricity system analysis, operations, and planning; Vulnerability of electric grids to terrorist attack; Very large-scale integration circuit analysis
Ben Bentzin
Associate Professor of Instruction, Department of Marketing, Red McCombs School of Business
ben.bentzin@mccombs.utexas.edu
+1 512 750 9253
Expertise: Marketing of technology, product marketing, strategic pricing, social media, entrepreneurship
Chandra R Bhat
Professor, Fariborz Maseeh Department of Civil, Architectural and Environmental Engineering
bhat@mail.utexas.edu
+1 512 471 4535
Expertise: Activity and travel behavior analysis; Travel demand modeling; Application of econometric, discrete choice and market research techniques in transportation planning; Logistics and freight modeling; Transportation energy and transportation air quality analysis; Urban form and spatial data modeling; Artificial Intelligence and Transportation Safety and Equity; Urban management; Pollution
Laura Bright
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
laurabright@utexas.edu
+1 512 699 8218
Expertise: social media effects, social media fatigue, big data, advertising personalization, digital wellness
Douglas S Bruster
Professor, Department of English, College of Liberal Arts
bruster@austin.utexas.edu
+1 512 471 3635
Expertise: Shakespeare; drama; English Renaissance literature; film; theory
Marika Cabral
Associate Professor, Department of Economics, College of Liberal Arts
marika.cabral@utexas.edu
Expertise: Economics; health-related economics; health insurance; insurance; taxation; privatization of health markets
Kate Catterall
Associate Professor, Department of Design
katecat@utexas.edu
+1 512 471 0902
Expertise: History and theory of design; furniture and product design
Richard J Chuchla
Other University Affiliate, Department of Earth and Planetary Sciences, Jackson School of Geosciences
richard.chuchla@jsg.utexas.edu
+1 512 232 9510
Spanish Speaker
Expertise: Graduate studies were focused on igneous processes, magmatism and related formation of ore deposits. Professional career included exploration for base and precious metal ore deposits, coal assessment and development, and research, exploration and development in the upstream sector of the oil and gas business. Managerial positions led to development of skills in commercial analysis, strategic planning and valuation. Concurrently, led numerous teams negotiating new contracts which led to a strong grounding in analysis of fiscal regimes and petroleum contracts. Familiar with many of the world's basins and experienced in both conventional deepwater and unconventional resources.
Remain very interested in the technology of extractive industries and related commercial and policy issues. As Director of the Energy and Earth Resources graduate program, my personal learning objective is to broaden and deepen my understanding of renewable resources.
Have a personal passion regarding the workings of the creative process and how it is impeded. Wrote a widely read internal company newsletter called Creative Contemplations.
E. Ciszek
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
eciszek@utexas.edu
Expertise: advocacy and social change; public relations as activism; activism and strategic communication; LGBT, gay, lesbian, bisexual, transgender, queer AND strategic communication; cultural studies, qualitative research, corporate activism, activism, advocacy and social justice, diversity, equity and inclusion
Julia L Coronado
Clinical Associate Professor, Department of Finance, Red McCombs School of Business
julia.coronado@austin.utexas.edu
Expertise: Julia Coronado is a clinical associate professor of finance at the McCombs School of Business and associate director for the school's real estate center. The Texas Real Estate Center aims to facilitate cutting-edge research in finance, real estate, law, design, and planning, and to allow students to connect and learn from industry professionals. Before joining McCombs faculty, Coronado worked for the Federal Reserve Board of Governors in Washington, D.C., contributing to the Federal Open Market Committee forecasts for eight years. Coronado is also president and co-founder of MacroPolicy Perspectives LLC, which leverages the expertise of former Federal Reserve and Treasury senior officials who understand how economic and financial developments impact policy decisions. Coronado has researched and published several papers on pension finances and market valuations, social security, retirement saving adequacy and behavior, the frontier of private and public data collection, and monetary policy.
Isabella Cunningham
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
isabella.cunningham@austin.utexas.edu
+1 512 471 1101, +1 512 471 8126
Expertise: legal and ethical aspects of advertising; media effectiveness and messaging appeals; trademarks and intellectual property; deceptive advertising; brand placement and brand equity
James Dalthorp
Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
james.dalthorp@austin.utexas.edu
Expertise: NIL; sports communication; strategic branding
Katherine Dawson
Professor of Practice, School of Journalism and Media, Moody College of Communication
katedawson@utexas.edu
+1 512 471 6111
Expertise: journalism; news; television news; broadcast journalism; news production; documentary film; broadcast news writing; radio reporting; television producing
Natalie Devlin
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
nataliebdevlin@utexas.edu
Expertise: crisis communication; digital media in sports; big data; digital advertising; data/privacy;
Lisa Dobias
Associate Professor of Instruction, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dobias@austin.utexas.edu
+1 512 471 1101
Expertise: social media; branding
Minette Drumwright
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mdrum@mail.utexas.edu
+1 512 471 1101, +1 512 471 2367
Expertise: ethics; leadership; corporate social responsibility; communication for nonprofits
James K Galbraith
Professor, Lyndon B Johnson School of Public Affairs
galbraith@mail.utexas.edu
+1 512 471 1244
Expertise: Macroeconomic policy; monetary policy, economic development policies; comparative economic policy; economic inequality
Shiv Ganesh
Professor, Department of Communication Studies, Moody College of Communication
shiv.ganesh@austin.utexas.edu
Expertise: collective organizing; globalization and digital technologies; transparency; environmental communication
Michael L Geruso
Associate Professor, Department of Economics, College of Liberal Arts
mike.geruso@utexas.edu
+1 512 475 8704
Expertise: Economics of Health and Healthcare, Development, Economic Demography, health insurance
Jennifer Glass
Professor, Department of Sociology, College of Liberal Arts
jennifer-glass@utexas.edu
+1 512 471 8355
Expertise: Work and family issues, telecommuting and new labor practices, STEM labor force retention
Daniel S Hamermesh
Professor Emeritus, Department of Economics, College of Liberal Arts
hamermes@eco.utexas.edu
Expertise: Labor demand, time use, social insurance programs (particularly unemployment insurance) and unusual applications of labor economics (to suicide, sleep and beauty)Labor markets; unemployment; wages inequality; Social Security; demographic issues, business.
Terry Hemeyer
Associate Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
hemeyer@austin.utexas.edu
+1 713 819 1322, +1 713 819 1671
Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.
Jennifer J Holme
Professor, Department of Educational Leadership and Policy, College of Education
jholme@austin.utexas.edu
Expertise: Focuses on the politics and implementation of educational policy with an emphasis on school reform, equity and diversity in schools; and the intersection between housing and education policy.
Henry T Hu
Professor, School of Law
hhu@law.utexas.edu
+1 512 232 1373
Expertise: Law and economics of corporate and international finance; swaps; derivatives; securities; banking; corporate governance; hedge funds; mutual funds; new financial products and financial innovation; corporate hedging; investment and risk management; business, economics & labor
Nathan M Jensen
Professor, Department of Government, College of Liberal Arts
natemjensen@austin.utexas.edu
Expertise: Relationship between multinational corporations and domestic governments; politics of natural resources; political economy of international institutions; diffusion of policy across borders; business corruption; civil war
Manuel J Justiz
Professor, Department of Educational Leadership and Policy, College of Education
mjustiz@austin.utexas.edu
+1 512 232 1695
Expertise: Bringing the experience of 28 years as dean of the College of Education, Justiz shares his expertise in topics of public policy, the politics of education, and providing equal access for minorities in education.
Lara Latimer
Assistant Professor of Instruction, Department of Kinesiology and Health Education, College of Education
lara.a.latimer@austin.utexas.edu
+1 512 471 7190
Expertise: Teaches from a holistic health perspective with a focus on personal health, including mental health, meditation and other stress management techniques.
Wei-Na Lee
F. J. Heyne Centennial Professor Emerita in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
weina@utexas.edu
Expertise: advertising, education; practice; communication process; how culture influences consumer response to communication; personal factors; message design; psychological response); communicating philanthropy and corporate social responsibility (CSR); overcoming skepticism
Alexandra Loukas
Associate Dean for Research and Graduate Studies, College of Education
alexandra.loukas@austin.utexas.edu
+1 512 232 9388
Expertise: Focuses on adolescent and young adult problem behavior development, and tobacco use and cessation.
Vijay Mahajan
Professor, Department of Marketing, Red McCombs School of Business
vijay.mahajan@mccombs.utexas.edu
+1 512 471 0840, +1 512 471 1128
Expertise: Product diffusion; marketing strategy; marketing research methodologies; business.
Leigh M McAlister
Professor, Department of Marketing, Red McCombs School of Business
leigh.mcalister@mccombs.utexas.edu
+1 512 470 1145
Expertise: Consumer behavior, marketing models, marketing strategy, brand value, retail marketing
Rachel Davis Mersey
Interim Executive Vice President & Provost
rdm@austin.utexas.edu
Expertise: how and why individuals consume or avoid media experiences; craft media products that encourage pro-social behavior
John H Murphy
Professor Emeritus, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jhmurphy@austin.utexas.edu
Expertise: Advertising and marketing communication management; current; issues in advertising practice; ethical issues in marketing; media management issues; advertising agency issues; business, integrated brand promotion, campaign planning and media management
Jeeyun Oh
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jeeyunoh@utexas.edu
+1 512 471 8134
Expertise: User interaction with new media interface and AI (artificial intelligence) technology; the impact of interactive/smart/social media interfaces on health/environmental/advertising message processing and persuasion.
Marcelo Paixao
Associate Professor, African and African Diaspora Studies Department, College of Liberal Arts
paixao.marcelo@austin.utexas.edu
Spanish Speaker
Expertise: Race relations and inequalities in Brazil and Latin American; public policies issues and monitoring; models of socioeconomic development; labor market; statistics of race, ethnic, and gender inequality
Keryn E Pasch
Associate Professor, Department of Kinesiology and Health Education, College of Education
kpasch@austin.utexas.edu
+1 512 232 8295
Expertise: Examines the relation between marketing influence on youth and young adult risk behavior such as substance use, nutrition, sleep and energy drink consumption.
Becky M Pettit
Professor, Department of Sociology, College of Liberal Arts
bpettit@utexas.edu
+1 512 471 9850
Expertise: Social Inequality, Race and Ethnicity, Gender, Labor Markets, Research Methods, criminal justice, incarceration, families in poverty, mass incarceration, school to prison pipeline, demography
Kathrynn Pounders
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
kate.pounders@austin.utexas.edu
Expertise: emotion and identity in communication effectiveness; health communication; emotional appeals; advertising and consumer wellbeing; advertising and gender
Heath J Prince
Research Scientist, Ray Marshall Center for the Study of Human Resources, Lyndon B Johnson School of Public Affairs
heath.prince@raymarshallcenter.org
+1 512 471 2193
Expertise: workforce development, labor markets, measuring poverty in developing countries
Rajagopal Raghunathan
Professor, Department of Marketing, Red McCombs School of Business
raj.raghunathan@mccombs.utexas.edu
+1 512 471 2987
Expertise: Consumer behavior, decision making
Varun Rai
Professor, Lyndon B Johnson School of Public Affairs
rai@austin.utexas.edu
+1 512 471 4697, +1 512 471 5057
Expertise: Dr. Rai's principal research interests are in technological change, innovation and diffusion; economics of climate change/integrated assessment models; and energy and development. His research combines energy systems modeling with the political economy of energy markets to understand how changes in energy technologies, market conditions, policies and regulation, and environment could impact energy generation. The emphasis of his research is on interdisciplinary and integrative research in engineering and policy to ensure that the insights from his policy research are rooted in the underlying technical realties.
Mark Regnerus
Professor, Department of Sociology, College of Liberal Arts
regnerus@prc.utexas.edu
+1 512 232 6307
Expertise: Sexual behavior, religion, and family
Erin Reilly
Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
ebreilly@utexas.edu
Expertise: Audience motivation and emotion, immersive and interactive storytelling, Web3, blockchain, AI, emerging technologies, immersive and interactive storytelling, extended reality technologies (AI, IoT, AR, VR, MR, Virtual Worlds)
Brian E Roberts
Professor, Department of Government, College of Liberal Arts
roberts@utexas.edu
+1 512 232 6582, +1 512 232 7243
Expertise: American Political Institutions, Interest Groups, and Positive Political Economy
Emily Sparvero
Assistant Professor of Instruction, Department of Kinesiology and Health Education, College of Education
sparv@austin.utexas.edu
+1 512 232 2383
Expertise: Focuses on the development of sport policies and the ways in which professional sport teams can be leveraged to generate economic, social, and tourism benefits for host communities.
Lewis J Spellman
Professor Emeritus, Department of Finance, Red McCombs School of Business
lewis.spellman@mccombs.utexas.edu
Expertise: Banking, capital markets, the new economy
Rajashri Srinivasan
Professor, Department of Marketing, Red McCombs School of Business
raji.srinivasan@mccombs.utexas.edu
+1 512 471 5441
Expertise: New product development, marketing of high technology, marketing management and strategy, e-commerce marketing
Sheridan Titman
Director, Energy Management and Innovation Center, Department of Finance, Red McCombs School of Business
titman@mail.utexas.edu
+1 512 232 2787
Expertise: Corporate finance, energy, finance, real estate and investments, business, economics & labor, environment & earth science
Craig Watkins
Professor, School of Journalism and Media, Moody College of Communication
craig.watkins@austin.utexas.edu
+1 512 471 4071, +1 512 471 6676
Expertise: Race and pop culture; youth culture; digital media and social media; hip-hop culture and music; video games; the history of Black American cinema and the films of Spike Lee; digital media; young people and behaviors with social and online media.
Jake Wegmann
Associate Professor, School of Architecture
jagw@utexas.edu
+1 512 471 0169
Expertise: Housing affordability, Housing development, Land use regulation, Informal housing, Urban form
Kurt G Weyland
Professor, Department of Government, College of Liberal Arts
kweyland@austin.utexas.edu
+1 512 232 7253
Expertise: Democratization and authoritarian rule, social policy and policy diffusion, and populism in Latin America and Europe
Andrew B Whinston
Professor, Department of Information, Risk, and Operations Management, Red McCombs School of Business
abw@uts.cc.utexas.edu
+1 512 471 7962, +1 512 471 8879
Expertise: Resource allocation issues; bundle markets in electronic commerce; digital economy; electronic commerce; electronic financial markets; network management, business.
Rachel S White
Associate Professor, Department of Educational Leadership and Policy, College of Education
rachel.white@austin.utexas.edu
Expertise: Examines issue of power and voice in education policy making and implementation processes, with a focus on public school district superintendents and school boards.
Gary B Wilcox
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
burl@mail.utexas.edu
+1 512 471 0917
Expertise: Alcohol advertising; cigarette advertising; interactive communication social media; unstructured data analysis and media mix marketing models.